Smart Card Week`s First Day Had 30% More Passengers Opting for IT
On the first day of observance of Smart Card Week by the Delhi Metro i.e, 09th May 2011, DMRC registered a 30% increase in passengers opting for it. On an average, about 10,000 new Smart Cards are sold at Metro stations every day. However, DMRC registered a sale of 12, 906 Smart Cards yesterday which is an increase of 2,906 from its daily average. Amongst the stations where maximum Smart Cards were sold are: New Delhi: 637 followed by Chandni Chowk at 609.
The Delhi Metro is observing 09th to 15th May 2011 as “Smart Card Week”
to promote and popularize extensive use of Contactless Smart Card (CSC) for its frequent travelers and tourists alike. Special CSC Counters are made operational at twenty Metro stations with the highest number of footfall to encourage commuters to use Smart Card to save time from daily purchase of token, standing in Queues to purchase tokens, to avail 10% discount on every journey, for freedom of choice of originating and destination station, freedom from keeping change every time etc.. Similarly, tourists coming to visit Delhi Metro will be explained the concept of Tourist Smart Card for unlimited rides for a single day and three day period.
Presently, over 60% of Metro passengers (over nine lakh) are using Smart Cards on a regular basis. However, DMRC intends to increase this figure substantially to a level similar to that of the other Metro systems like Singapore and Hong Kong where almost 100% of Metro users are relying on Smart Cards for their smooth and comfortable daily journey.